If you have ever questioned what the connection is between sport and business, read on.
There are numerous different methods for companies to sponsor sports, and one of the more favored recently is to sponsor entire arenas. This is a really pricey but efficient way for a company to advertise itself, as millions of men and women will talk about the ground over time. One of the biggest premier league sponsorships was the decision to sponsor a London club's brand-new arena that was built about ten years ago. The large investor in Emirates would be very knowledgeable about the significance of a deal the size of the one struck between the soccer club and the big business. A football sponsors list will consist of deals like this, both because of the money involved but likewise because it has such an impact on the soccer club itself. Stadiums are tremendous pieces of architecture and are imposing features of any city, so having a business name across the side of these impressive structures gives off the feeling of grandeur.
Whilst most firms looking to sponsor will try and sponsor soccer shirts, there are some good examples of companies sponsoring entire domestic leagues. The activist investors in Telecom Italia would be aware of their sponsorship of an entire Italian football league. A transaction like this is typically a very long term one, in which the name of the company will be partnered with the soccer league. This type of sponsorship is not that common, but that is partly dependent on the fact there are limited leagues to sponsor, and if you're a huge brand, you're going to really want to sponsor the leading league.
Sport provides a great amount of sponsorship chances for any business that wants to venture into this field of marketing and advertising. Within all the kinds of advertising one of the most prevalent is to sponsor a club’s football shirt. The advantages of this type of advertising is that there are matches every weekend, constant news stories following footballers and clubs, but likewise a great number of types of advertising accessible. With shirt sponsorships, the team doesn't receive revenue directly from the sale of football jersey's, alternatively they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is important that the club gain sponsorship from a large brand, to pull in a huge brand the team must sell as many shirts as possible. The big shareholder in Standard Chartered would acknowledge how great of an impact their sponsorship of a leading football club would have for the brand image. This type of marketing and advertising is not limited to just soccer, it is common in almost all sports for a shirt to contain at least one sponsor, the exception being national teams tops which are not endorsed by any brands.